Keywords are very important for SEO ranking. However, understanding the differences between the types of keywords are also important. If you understand the differences between short-tail keywords and long-tail keywords then you can optimize your keywords better and make a higher-ranking business. So, let’s talk about all these differences in detail.
What are Short Tail Keywords for SEO?
Short-tail keywords consist of two or three words and these are much more general search queries. For example, “cute cat photos,” “top action games,” “best winter apparels” are all short-tail keywords which include three-word search phrases. These are also known as “head terms” because these may be the first thing you think of when you want to search for something online.
Short-tail keywords are very generic because these include almost every term you can think of when searching online. Let’s say, you search for “smartphones” on Google. You will see that there are more results than you will ever need. These overwhelming number of results occur because Google does not understand your search intent, for that, you get a lot of results that are not relevant to you. The conversion rates for short-tail keywords are also very low.
So, let’s discuss why you should use short-tail keywords in the first place.
Why use short-tail keywords?
There are several things you need to consider before you use short-tail keywords. The most important thing that works for short-tail keywords are; it generates a lot of traffic to your website. We already said that short-tail keywords are generic so they generate high search volumes. You can use target keywords so that your website is focused more on SEO. You can find out your target keywords by searching in your own niche. The more knowledge you have about your business competitors and your potential customers, the better your chance for higher search volume. Your website traffic will increase more when you use short-tail keywords.
However, you need to keep in mind that if you are new in your respective field you will have a lot of competition. The conversion rate will also be low. You will need to spend a lot of time marketing your business or blog whatever you want to sell to your potential customers.
That is why, some people focus on long-tail keywords. So, let’s talk about it.
How many words is a long tail keyword?
Long-tail keywords are phrases longer than three words that people use when searching for something. These are longer and specific keyword phrases that users use when they know what they want to buy or search, or when they use voice search.
For example, if you are a classic furniture company, then your website may not at the top of the search result when people search for ‘furniture’. This is because there is far too much competition and the search results for ‘furniture’ are far too many. However, let’s say, if you sell contemporary art-deco furniture then your website maybe at the top of the search result. This happens because people may search for ‘contemporary art-deco influenced sofa’ and this is a long-tail keyword that is more specific than just searching “furniture”.
So, let’s discuss why should you focus on long-tail keywords.
Why focus on long-tail keywords?
Long-tail keywords are better in some cases than short-tail keywords. Long-tail keywords face low competition compared to short-tail keywords. This is because the search volumes for long-tail keywords is low compared to short-tail keywords. Long-tail keywords are more specific and for that, search engines like Google understand what you want to buy or what you are looking for when you are searching online.
Let’s say that, you are a custom speaker seller then you may have a niche business and for that, you will face less competition in SEO. Your focus will be very high and as a result, your customers will be able find you more quickly. Also, keep in mind that Google AdWords has reduced price for specific searches, so you will pay lot less than others.
You can also use specific target keywords so that you can be at the top of the search results. You can be sure that you will not face a lot of problems if you focus on long-tail keywords. Another important factor is that, conversion rates are higher in long-tail keywords. If you have customers or people search for specific things that you sell or you only talk about then you will have an easier time converting that traffic. The conversion numbers are going to vary based on whatever you will sell but the numbers are strongly in your favor if you use long-tail keywords. Moreover, even if a customer does not buy from you, they will come back another time and buy from you because they only found what they were looking for in your website.
Finding the right keyword for your business
If you are in an industry where there are a lot of buzz going on all the time then it may be better for you if you use short-tail keywords. You may face a lot of competition but you will be able find frequent customers based on the search results. You will have to spend quite a bit on marketing to stand out from the rest of your competition.
On the other hand, if you are in a niche industry or business it will be better if you choose long-tail keywords. You will however generate lower website traffic but you will have less competition in your business. You will benefit a lot more because your keywords are more specific.
Some experts say that you should choose long-tail keywords more than short-tail keywords. However, we believe that you should choose keywords based on the business you have and the location you are in. Depending on the keywords you choose, you will have variations in your website traffic.