Step by step process for keyword research for content marketers… Click & create your master keyword list with this step-by-step kw tutorial. If you want SEO traffic, you must learn how to do keyword research! The kw research is simply not optional…
My wife and I generate over 8 million visits per year to our personal websites with almost 70% coming from Google organic traffic.
There are two core skills we have honed in order to generate this massive volume of traffic that ultimately turns in the leads and customers for online business.
Skill number one is keyword research and skill number two is content marketing. They act as two sides of the search engine optimization (SEO) coin.
In my previous KW video ( ) I show my exact strategy for keyword research when optimizing an e-commerce store or focusing on content hyper targeted to a specific product.
That strategy above requres a paid keyword research tool and I totally get it that sometimes a paid tool is too much…
So I created another keyword research video for you detailing the best free keyword research tool, here:
But today, in this video you’re watching now… I cover the broader strategy where you start with brainstorming keyword ideas and ultimately analyzing those ideas to refine them down and find the keywords creating content on.
If you are beginning your journey in affiliate marketing, this keyword research video is for you! If you are wanting to double down on your content marketing efforts, or you’re starting a 90 day challenge… This video reveals my exact process for finding the topic ideas to create content on for months or years to come.
We start by brainstorming all of the ideas and intent phrases relevant to my main niche. After the brainstorming session we shift onto the computer where we manually expand the list to find keywords that no software or competitors are currently targeting.
This is manual work! Most people don’t do this level of work, which is your opportunity to outwork them strategically. Most people rely on the free Google keyword planner which means most of your competition are all fighting over the only phrases that tool displays.
This is your opportunity to find the keyword phrases that that tool does not displace your competitors!
After manually expanding the keyword list, I show you multiple free tools that will also use automation to expand your keyword list.
You will then learn how to leverage googles keyword planner analyze your massive list of keyword phrases and refining down to the phrases that get monthly search volume.
Finally you will learn how to analyze the phrases that receive traffic for their SEO value. specifically, how to understand the difficulty in ranking for these keyword phrases with this tool:
When you are finished, you will have a master keyword list of phrases that are hyper relevant to your target market, their goals/problems/solutions click and the ones that have the highest likelihood of buyer’s intent behind them.
This will act as your roadmap for your content marketing strategy. You simply begin creating content like it’s your job!
if you are not finding enough content marketing ideas from this keyword research tutorial, this video will show you advanced keyword research strategy to find even more topic ideas:
When you begin content marketing, you will want to be sure you apply the three pillar content marketing strategy as explained in this video:
Finally, as you create your content and begin to lay out your content marketing pieces on your WordPress website, you need to deploy the SEO best practices on each post as I cover in this video series: